3D has been touted as the next big thing by the television industry. But consumers will only buy sets if there is interesting content to watch. 25 matches at the World Cup in South Africa will be filmed in 3D, but Fifa has only struck three broadcast deals so far – with ESPN in the US and in Spain and South Korea. In the UK cinemas will be the main outlet for 3D broadcasts of the World Cup.
3D has been touted as the next big thing by the television industry. But consumers will only buy sets if there is interesting content to watch. 25 matches at the World Cup in South Africa will be filmed in 3D, but Fifa has only struck three broadcast deals so far – with ESPN in the US and in Spain and South Korea. In the UK cinemas will be the main outlet for 3D broadcasts of the World Cup.