TV Companies Want to Cut Cost of FA Contract
Following significant falls in revenue and profits, ITV is seeking to renegotiate its contract with the Football Association. Both ITV and the cable channel Setanta, which between them have a £425m deal for live FA Cup and England internationals, are seeking to ‘share the pain’ of worsening advertising revenues. Setanta lost half of its Premiership portfolio in last month’s renewal auction and is looking to renegotiate all sorts of rights deals.