Live rights market gets more expensive
One of the scenarios favoured by those who think that ‘the Premiership bubble will burst’ is a fall in prices for live television rights. But the trend seems to be in the opposite direction for both domestic and international rights. BSkyB is paying £2.3bn for 116 matches in the new Premier League three year rights deal, compared with £1.6bn for 115 matches in its current deal. That’s a 40 per cent increase.