Manchester United have once again topped the football brand league compiled by Brand Finance. Their brand value of $853m is up by 29 per cent and gives them an A+++ rating. The list takes into account various revenue streams for clubs, such as ticket sales, merchandising, sponsorship deals and money received from the sale of broadcasting rights.
United have invested heavily in professional marketing skills, bringing in specialists from firms such as Pepsi and Disney. There is no doubt that their brand is one of the few that has a global reach.