Premier League viewing figures fall
Premier League football has suffered the biggest drop in viewing on Sky’s TV platorm for at least seven years. Average viewing on Sky’s live TV platform fell 14 per cent and total viewing hours 6 per cent over the season.
Sky is paying £10m a game, two thirds more than previously, to screen matches in a three year deal. It is spending £4.2bn for 126 games a year. BT is paying £960m for its right to show 42 games a season. It recorded a more modest fall in average viewing of 2 per cent, but that is from a lower base.