Political Economy of Football
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English Premier League TV Broadcast Rights - 2007-2010

Package

Broadcaster

Details

A

Sky

23 first-choice matches shown at 4.00 pm on Sundays

B

Sky

23 second-choice matches shown at 1.30pm on Sundays

C

Setanta

23 third-choice matches shown at 8.00 pm on Mondays

D

Setanta

8 second-choice matches + 15 fourth-choice matches shown at 5.15pm on Saturdays

E

Sky

5 first-choice matches shown + 9 third-choice matches + 9 fourth-choice matches shown at 12.45pm on Saturdays

F

Sky

10 first-choice matches + 7 second-choice matches + 6 third-choice matches in midweek and bank holidays, Saturdays (12.45pm) and Sundays (4.00pm)

Sky paid £1,314 million and Setanta paid £392 million for these broadcast rights.

This deal represents approximately £28 million to each Premier League football club per year.

 


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