Spurs land second shirt sponsorship

The idea dreamt up by Spurs of having a different shirt sponsor for Champions League and cup competitions seems to have paid off.    Management firm Investec have signed a deal thought to be worth £5m over two years to complement the £20m main deal with Autonomy.   If Spurs had not recovered from the initial 3-0 deficit against Young Boys in Berne last night, Investec may have been questioning the value of the deal.   There is, after all, no guarantee that Spurs will be in the Champions League next season even if they qualify this year.

Other clubs may now copy this idea or think of their own way of getting more value from shirt sponsorship.   Of course, if one wanted to carry this idea to a ridiculous conclusion, one could have different shirts for each half of the game.   Even with more realistic ideas, fans are unlikely to be willing to shell out for a secondary shirt.