Facebook is gearing up for a fight over the World Cup with Twitter which has been seen as dominating live events marketing. Facebook is claiming that it can reach 500 million fans and can offer advertisers more precise demographic targeting.
Facebook said that it had identified 500 million users with an interest in football. This figure is double Twitter’s total monthly active userbase of 255 million.
Facebook is gearing up for a fight over the World Cup with Twitter which has been seen as dominating live events marketing. Facebook is claiming that it can reach 500 million fans and can offer advertisers more precise demographic targeting.
Facebook said that it had identified 500 million users with an interest in football. This figure is double Twitter’s total monthly active userbase of 255 million.
This will be the first World Cup to be followed on people’s smartphones. Facebook thinks it can supplement and maybe even replace television as a medium to target fans.
Budweiser is opening a social media studio which will make use of individuals from different countries to create videos to post online. Visa now spends more than 30 per cent of its marketing budget on digital media, although the global average is 23 per cent.