Ladbrokes is forecasting a betting bonanza on the World Cup this summer. They are expecting punters to stake £750m on tournament-related bets. If this forecast tends out to be accurate, it would represent a 50 per cent increase on the estimated £500m wagered on the previous World Cup. Each World Cup has tended to attract more bets than the last one.
Ladbrokes is forecasting a betting bonanza on the World Cup this summer. They are expecting punters to stake £750m on tournament-related bets. If this forecast tends out to be accurate, it would represent a 50 per cent increase on the estimated £500m wagered on the previous World Cup. Each World Cup has tended to attract more bets than the last one.
Ladbrokes have seen a trend for punters to place fewer and smaller bets during the recession. This forecast assumes no impact from the recession, but betting on a major tournament is relatively recession proof as punters get caught up in the excitement and those who do not normally bet get drawn in. The effect could be even greater if England do well. Revenue should also be boosted by the fact that South Africa is in the right time zone, just one hour ahead of the UK, so it will be easy to follow matches on television.