The range of geographical and sector specific sponsorships collected by Manchester United is always impressive, but I never expected them to have a co-branded tractor. However, that is what they have launched with Japanese firm Yanmar with whom they already have a sponsorship relationship.
From Yanmar’s point of view it is a way of increasing awareness of the firm outside Japan by associating themselves with a global brand.
The range of geographical and sector specific sponsorships collected by Manchester United is always impressive, but I never expected them to have a co-branded tractor. However, that is what they have launched with Japanese firm Yanmar with whom they already have a sponsorship relationship.
From Yanmar’s point of view it is a way of increasing awareness of the firm outside Japan by associating themselves with a global brand.