Manchester United have denied that they are diluting their brand by negotiating too many sponsorship deals. Following the recent pathbreaking deals in China, they have had an Old Trafford launch for a three year partnership with Japanese paint manufacturer Kansai Paint.
United marketing manager Jonathan Rigby denied that the club have reached their limit. ‘There is nothing of what we know of our brand which suggests that is the case,’ he said. ‘We don’t see it all. We see an increase in growth in the vibrancy of our brand.’
Manchester United have denied that they are diluting their brand by negotiating too many sponsorship deals. Following the recent pathbreaking deals in China, they have had an Old Trafford launch for a three year partnership with Japanese paint manufacturer Kansai Paint.
United marketing manager Jonathan Rigby denied that the club have reached their limit. ‘There is nothing of what we know of our brand which suggests that is the case,’ he said. ‘We don’t see it all. We see an increase in growth in the vibrancy of our brand.’
Indeed, Rigby does not feel that United have come even close to maximising their potential. ‘We don’t know how far we can go,’ he said. ‘We certainly don’t think we are reaching a limit. It’s a model that is working very well. All of our partners are able to get their own part of Manchester United.’
In its most recent annual results United posted a 13.7 per cent increase in commercial income to £117.6m. United estimate their global fan base to be 700 million.