There is a big risk of overstating the effect of one poor season on Manchester United’s commercial income. This piece, which is a balanced as a whole, says that sponsors could get twitchy, but that is on the assumption of an absence of two or three years which seems unlikely. It also has to be remembered that the contracts are long-term ones.
There is a big risk of overstating the effect of one poor season on Manchester United’s commercial income. This piece, which is a balanced as a whole, says that sponsors could get twitchy, but that is on the assumption of an absence of two or three years which seems unlikely. It also has to be remembered that the contracts are long-term ones.
Failure to qualify could, however, have an impact on expenditure. World class players like to play in the Champions League and United may have to pay them more than otherwise would be the case to attract them to Old Trafford in the summer.
There is also a real issue about whether it is worth United qualifying for the Europa League. The revenue streams are not that attractive and it puts a big strain on a squad through tiredness (some of the opponents are in obscure and distant places) and injuries. This could detract from pursuing domestic success and Champions League qualification next season.