The author of the impressive Swiss Ramble blog has provided another in depth analysis of a football club’s finances, this time Stoke City. He concludes that the club is well run and consistently punching well above its weight.
The author of the impressive Swiss Ramble blog has provided another in depth analysis of a football club’s finances, this time Stoke City. He concludes that the club is well run and consistently punching well above its weight.
Chairman Peter Coates has put in £100m to help the club’s revival, but turnover was just short of £100m in 2014-15 with profits up at £5.7m. Net debt was reduced. Commercial income is dwarfed by that of the top clubs, but in line or better than comparable clubs. However, this is clearly an area in which there is scope to do more.
The Potteries have faced many economic challenges and wage levels are not high. The club has responded by keeping ticket prices at affordable levels.