Women fans make up 20 per cent of football supporters, but only three to five per cent of club merchandise is aimed at them. And when it is, it is often something not very sophisticated, such as pink T-shirts with the club logo.
Women fans make up 20 per cent of football supporters, but only three to five per cent of club merchandise is aimed at them. And when it is, it is often something not very sophisticated, such as pink T-shirts with the club logo.
Now knicker makers Premier Lingerie have teamed up with Wolves to offer club-themed bras, briefs, stockings, suspender belts and camisoles. The Toon Army can now join in the fun with Newcastle offering some black and white naughtiness in the St James’ Park shop. West Ham won’t play ball, though, as the owners are tied in with Anne Summers.
One Newcastle fan told Four Four Two: ‘The only downside might be if you’ve lost a game that afternoon – Newcastle might be something you want to forget that evening.’ However, the club logo does not ‘shout’ at you from the garments. In the case of the bra it is small, appears just once and is tastefully placed in a central position.