Sky customers will have to pay up
Sky customers will have to meet part of the cost of the new Premier League television rights deal. Some reports suggest that subscriptions could go up by as much as £4 a month.
Sky has pledged to reduce its spending by a further £600m over three years, or 17 per cent of its addressable costs, to fund its bid. Most savings will come from encouraging customers to make inquiries online, rather than phoning its customer call centres.