Bidders Line Up for Premiership TV Auction
Negotiations on the next Premiership television package are due to start in the first three months of 2009 and already potential bidders are lining up. The last three year deal covering the seasons to 2009-10 raised £1.7bn, 66 per cent more than in 2003. Packages are now sold separately to prevent any one company having a monopoly position and the last deal saw a 2:1 split of live matches between BSkyB and Setanta Sports.