ITV is splitting World Cup coverage with the BBC and is hoping for a big boost to its advertising revenue. It expects advertising in June to be 15 to 20 per cent up on last year, although there is a general upward trend anyway. However, government advertising could fall after the general election so an offset from football is particularly welcome.
ITV is splitting World Cup coverage with the BBC and is hoping for a big boost to its advertising revenue. It expects advertising in June to be 15 to 20 per cent up on last year, although there is a general upward trend anyway. However, government advertising could fall after the general election so an offset from football is particularly welcome.
Football coverage can reach a young male audience with money to spend on beer, cars and electronic items. However, retaining that audience throughout the competition depends on England staying in. Beer sales are also sensitive to English success.