Budweiser is to be the new lead sponsor of the FA Cup. The Football Association has signed a three-year deal with Anheuser-Busch InBev that is worth £8m a year for three years. An attempt is to be made to revive a competition that has declined domestically in recent years in comparison to the Premier League and the Champions League. Whether replacing the traditional early afternoon kick off by a 5.15 start will help remains to be seen.
Budweiser is to be the new lead sponsor of the FA Cup. The Football Association has signed a three-year deal with Anheuser-Busch InBev that is worth £8m a year for three years. An attempt is to be made to revive a competition that has declined domestically in recent years in comparison to the Premier League and the Champions League. Whether replacing the traditional early afternoon kick off by a 5.15 start will help remains to be seen.