Olympic athlete Jessica Ennis-Hill will no longer have a stand named after her at Sheffield United’s Bramall Lane ground. Instead the stand will be named after local estate agents and club sponsors Redbrik.
Ennis-Hill had threatened to have her name removed from the stand if the club had re-signed convicted rapist Ched Evans. However, the club made no reference to this and said they wanted to continue an association with Ennis-Hill.
Olympic athlete Jessica Ennis-Hill will no longer have a stand named after her at Sheffield United’s Bramall Lane ground. Instead the stand will be named after local estate agents and club sponsors Redbrik.
Ennis-Hill had threatened to have her name removed from the stand if the club had re-signed convicted rapist Ched Evans. However, the club made no reference to this and said they wanted to continue an association with Ennis-Hill.
As with most things in football, commercial factors are paramount, although one would not think that this particular sponsorship would bring in a big sum of money.