German Bundesliga TV Broadcast Rights – 1990-2008

2007 Update: German pay-TV broadcaster Premiere regained the rights to show Bundesliga matches after getting approval from regulatory authorities for its deal with cable television operator UnityMedia.

2007 Update: German pay-TV broadcaster Premiere regained the rights to show Bundesliga matches after getting approval from regulatory authorities for its deal with cable television operator UnityMedia.

The deal gives Premiere the rights that it lost out on to UnityMedia’s in December 2005. Under the deal, Premiere acquires the sub-license pay-TV rights for the Bundesliga and 2nd Bundesliga division for 2007-08 and 2008-09 seasons. More at SportsBusiness.com

Link to 2003 EU Commission ruling on Antitrust rules and the marketing system for Bundesliga broadcasting rights.

DM = Deutsche Mark