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African leagues 'need to commercialise'

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Globalisation in football marches on with the spread of commercial principles to all parts of the world. The need to commercialise the game will be at the forefront of this year’s Soccerex African Forum with Saer Seck, President, Senegal Professional Football League, Jack Oguda, CEO, Kenyan Premier League and Stanley Matthews Sports & Commercial Director for Africa, SuperSport, all speaking on the important subject in Durban at the beginning of October.

As heads of their respective leagues, Saer and Jack will look at the different strategies they have taken and what other leagues can do to help commercialise their individual products as well as differentiate themselves in order to attract relevant domestic and international sponsors.

As Africa’s leading sporting broadcaster SuperSport claim to be able play an important role in providing coverage for multiple African leagues, which allows them to increase their fan bases and attract sponsors. Stanley will provide a direct analysis of how SuperSport work in partnership with a variety of leagues across Africa who face separate challenges in their aims to a produce a commercially viable league.

African leagues there will include the South African Premier Soccer League, Nigerian Premier Football League, Premier Soccer League of Zimbabwe, Zambian Premier League and Botswana Premier League. The English Premier League will also attend.

Jack Oguda commented: 'League commercialisation is very important to the success of football in Africa, and this event provides us with the platform to raise the key issues to achieve that success.'