Chelsea have secured the second biggest shirt sponsorship deal in English football history. They have agreed a contract worth £40m a year with the Yokohama Rubber Company to start next season. The club regards it as another important step towards being self-financing and compliant with financial fair play rules.
Chelsea have secured the second biggest shirt sponsorship deal in English football history. They have agreed a contract worth £40m a year with the Yokohama Rubber Company to start next season. The club regards it as another important step towards being self-financing and compliant with financial fair play rules.
The deal, initially set to run for five years, pushes Chelsea ahead of Arsenal, Liverpool and Manchester City in the shirt sponsorship value leage table. Manchester United lead the way with their £357m, seven year shirt deal with Chevrolet. The new sponsorship deal is more than double the previous £18m agreement with Samsung.
Yokohama, a tyre company, has a business network spanning more than 100 countries and already has sponsorship deals with the Boston Celtics and San Antonio Spurs of the NBA.