Manchester United are interested in having sponsorship on the back of replica shirts. At present it is allowed in the FA Cup but not in the Premiership.
However, the other Premier League clubs are opposed to the idea. They think that there is a risk of diluting the impact of a club’s main shirt sponsor. They also do not want football players to look like Formula One drivers who often have sponsorship logos all over their kit.
Manchester United are interested in having sponsorship on the back of replica shirts. At present it is allowed in the FA Cup but not in the Premiership.
However, the other Premier League clubs are opposed to the idea. They think that there is a risk of diluting the impact of a club’s main shirt sponsor. They also do not want football players to look like Formula One drivers who often have sponsorship logos all over their kit.
It may also be that other clubs do not think they could rival the sophistication of United’s commercial operation in obtaining such sponsorships . At £189.3m commercial revenue was up by 24.1 per cent in the club’s latest accounts and represented almost 44 per cent of all revenue.
Other clubs might also think that sponsors who might otherwise be on the front of their shirts could be enticed to use their money to appear on the back of United’s shirts.