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Big kit deal for Arsenal

Submitted by WG on Thu, 09/05/2013 - 06:44

Arsenal are set to sign the biggest kit deal in English football with Puma as they bring to an end their 20-year association with Nike at the end of next season. A number of improved commercial deals for Arsenal are in the offing.

The five-year deal with the German sportswear manufacturer is reported to be worth as much as £170m - more than £30m a year That's even more than sponsors Emirates pay to have their logo on the Arsenal shirts, and will give Arsene Wenger, or his successor, extra financial clout in the transfer market.

Cheap shirts deal for Pompey fans

Submitted by WG on Tue, 30/04/2013 - 12:18

Portsmouth fans and staff have signed a £10,000 deal with new replica kit partner Sondico. The cheque – which will be used to purchase 10 community shares – was the first instalment of revenue from the ‘In Pompey We Trust’ commemorative t-shirt campaign which has gone down well with fans.

Swans seek to upgrade their shirt sponsors

Submitted by WG on Sat, 23/03/2013 - 18:41

On the back of their recent success, Swansea City are seeking to upgrade their shirt sponsors.   Their contract with online betting company 32Red has been terminated after four years with one year to run. The parting of the ways has been amicable with 32Red receiving a £950,000 windfall.

Amex shirt sponsorship deal for Seagulls

Submitted by WG on Thu, 14/03/2013 - 13:32

Brighton and Hove Albion have secured a new multi-year shirt sponsorship deal with American Express. Their UK headquarters is in Brighton and they already have the naming rights to the club's new stadium where the Seagulls have been attracting record crowds after their years at the unsuitable Withdean Stadium.

Football sponsorship booms

Submitted by WG on Sun, 23/12/2012 - 11:49

International sports federations receive more than $2 billion per year in sponsorship according to the latest research from Sponsorship Today with football way out in front.

Report author Simon Rines noted, 'The report shows that Uefa, Fifa and the IOC account for half of all federation sponsorship income.  Similarly, soccer federations such as Uefa, Fifa, AFC (Asia), Conmebol (South America) and CAF (Africa) also account for 50% of global federatiion sponsorship income.'

Club football in Brazil booms

Submitted by WG on Sun, 02/12/2012 - 10:09

Brazil's top football clubs earned revenue of $1bn in the 2011 season, up nearly 30 per cent from a year earlier, as they gained a greater share of income from television rights.  They have been helped by the rise of pay TV in Brazil with clubs now drawing 26 per cent of their income from TV rights.

This sudden increase in wealth is allowing Brazilian clubs to persuade more top talent to stay at home and to draw some players back from overseas.   A rising middle class is producing rapid growth in telecoms, media and the entertainment industries.

Arsenal will splash the cash - eventually

Submitted by WG on Sat, 24/11/2012 - 09:34

Arsenal's new sponsorship deal with Emirates Airlines will enable the club to spend on player retention and acquisitions, but the real action is not expected to occur until the summer transfer window.  Arsenal's kit deal with Nike expires in 2014 and they are expected to sign a lucrative new deal with Adidas which should further boost the funds available to them.

Football still top for sponsorship

Submitted by WG on Tue, 06/11/2012 - 15:42

Football still remains the most sponsored sport in terms of the sums of money paid out.  The figures suggest that it earned $2714m in 2011, followed by the Olympics at $1275m.   American football earned $1085m, followed by Formula 1 and NASCAR racing at just under $600m each.   Companies from emerging countries are increasingly getting into sponsorship.

'Here we go again' say Newcastle fans

Submitted by WG on Mon, 15/10/2012 - 13:03

The following statement has been issued by Newcastle United Supporters Trust:

Wonga row rumbles on

Submitted by WG on Thu, 11/10/2012 - 08:32

The row over Newcastle United's sponsorship by payday loan company Wonga rumbles on, although at the end of the day the deal is likely to stay in place.  

The Magpies may have suffered some reputational damage, although that is nothing new for them off the pitch under the present regime, but Wonga have got loads of free publicity.   If no one had heard of them before, they certainly have now, although the downside may be increased scrutiny of their business.