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Shirt Sponsorship

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New shirt sponsor for Sunderland

Dafabet are to be the new shirt sponsors for Sunderland.   The main markets for the eGaming company are in Asia and the UK.

Until the end of last season, they were the main shirt sponsors for Aston Villa.   They are also shirt sponsors for Blackburn Rovers.

Which teams get the big sponsorship money?

There is a lot of detailed and interesting information in this report from Forbes about which clubs get the big sponsorship money and how the picture is changing.

The biggest source of revenue is shirt sponsorship (or jersey sponsorship as this report calls it).   That is followed by stadium naming rights which have become an increasingly lucrative source of revenue.  

Big shirt sponsorship deal for Chelsea

Chelsea have secured the second biggest shirt sponsorship deal in English football history.   They have agreed a contract worth £40m a year with the Yokohama Rubber Company to start next season.  The club regards it as another important step towards being self-financing and compliant with financial fair play rules.

Barcelona in best economic position in history

Barcelona president Josep Maria Bartomeou has claimed in an interview with the Financial Times weekend magazine that Barcelona are in the best economic position in their history.   Annual revenues have tripled in a decade to €530m.   Only Real Madrid does better with €604m.

Barca probably have the lowest average ticket prices of any of the top 15 clubs in Europe.  However, after eschewing commercial shirt sponsorships for many years, it is now highly reliant on the €30m a year it gets from its Qatari shirt sponsor.

No more Wonga at Blackpool

Wonga is to end its shirt sponsorship at Blackpool after five years.   The Championship strugglers may not find it easy to attract a new sponsor.

The payday lending sector has been hit hard by a tightening of regulations, although, as a market leader Wonga is expected to survive while other firms cease trading.   Its sponsorship of Newcastle United will continue, although its name is being removed from children's kits.

West Ham sponsors go bust

West Ham's sponsors Alpari have gone bust after turmoil in the foreign exchange markets following a change of policy on the Swiss franc.   They sponsored both the shirts and one of the main stands in a deal worth £3m a year.

Big variation in kit sponsorship revenues

Sports Direct have produced an interesting set of graphics which show just how big the variation is in the value of Premier League kit sponsorships (although five clubs have managed to keep the details quiet).   They also provide information on European and international kit deals.

Shirt sponsor deals increase in value

Shirt sponsorship deals in the Premier League have increased to a record £191m in 2014-15.  For example, Hull City recently concluded a deal with 12BETuk which is worth a seven figure sum and is the largest in the club's history.

However, only six clubs have deals worth more than £10m and the other fourteen clubs have raised a combined sum that is less than that of Manchester United.   Placed in the context of overall Premier Legaue revenues, the global sum is a relatively small one, although still a valuable source of revenue.

University is club's new kit sponsor

Charlton Athletic have announced that the University of Greenwich is to be the club's new kit sponsor.   The club plays in the London Borough of Greenwich and there are thought to be possible synergies with its Academy operation.   It can't, however, be a big money spinner.

Charlton are not the first club to have a university on their shirts as Conference side Lincoln City was sponsored by the University of Lincoln for two years.

New shirt sponsorship deal for Rangers

Rangers have concluded a three year shirt sponsorship deal with online casino group 32Red.  The company has previously sponsored Aston Villa and Swansea City.

32Red chief executive Ed Ware said 'This is not a punt.  It is an educated investment.'   Rangers were 'on the comeback trail.'