Skip to main content

"If you want some accessible but informative insight into football then I suggest you couldn't do better than the Political Economy of Football website, which is not only intelligible but comes with the added bonus of being written by Addicks fan Wyn Grant."
Ben Hayes - Charlton Athletic programme

Marketing

Share/Save

Liverpool secure record kit deal

Liverpool FC manager Kenny Dalglish has urged that money be made available for summer spending after the club secured the biggest kit deal in English football history.   The £25m-a-year contract with Boston-based Warrior Sports more than doubles Liverpool's present agreement with Adidas and demonstrates the value of the New England contacts of the new owners.

Liverpool urged to sign Asian players

Liverpool FC have been urged to sign Asian players by their sponsors Standard Chartered.   Their sponsorship chief Gavin Laws commented. 'One appearance from a player, say from Dubai in the Premier League, and you'd have the whole of Dubai watching it.'

Although Standard Chartered is based in London, much of its income comes from the Asian market.  Laws felt that the exposure would be commercially beneficial to his company.

Search for FA Cup sponsors

The Football Association are looking for new sponsors for the FA Cup and it isn't proving all that easy which is not that surprising when you consider the state of the economy.   Companies dealing with the individual consumer are most likely to be interested, but consumer confidence is flat as incomes are squeezed.

UK fans spend most on merchandise

Fans in the UK spend the most on official football fan merchandise (€58) of the ten countries investigated in the latest Sport + Markt report on football merchandising.    Yet of the top ten clubs in Europe ranked on merchandising revenue only two Premier League clubs made the the top ten with Liverpool in third and Manchester United sixth.   Lyons and Fenerbahce outrank Arsenal and Juventus.

The organised supporter

The latest in the three part Financial Times series on 'football in crisis' focuses on the supporter, but in particular on 'the organised supporter'.   What is an organised supporter?   No definition is offered, but presumably it means someone whose involvement goes beyond attending games and then moaning on message boards and football phone ins about the manager or their favourite scapegoat player.

Barca fans split over shirt move

Barcelona is more than a football club: literally it is because it is involved in other sports as is often the case in continental Europe.  But more than that is a symbol of Catalan nationalism and is linked to memories of the Republican side in the Spanish civil war. 


 It is also held up as an example of how fans can own and run a club.  Unfortunately, this seems to have led to massive and almost unmanageable debts which is why Barca has had to compromise its principles and accept a lucrative shirt sponsorship deal from the Qatar Foundation.

Qatar swoops for Barca shirts

Having secured the World Cup for 2022, the rulers of Qatar have made their latest move in world football by securing the sponsorship of Barcelona shirts.    It is actually the Qatar Foundation that is the sponsor, but this is chaired by the wife of the Emir of Qatar who was highly visible when it was announced that Fifa was allocating the 2022 World Cup to the Emirate.  The Sh

United lose money in Ireland

Manchester United is one of the best supported clubs in Ireland, but it has lost a lot of money on a superstore it opened in Dublin.  The total deficit in shareholders' funds is €5.4m and €4.4m is owned to other companies that form part of the club.

39th game is back on agenda

New Livepool chairman Tom Werner has put the controversial idea of a 39th game back on the football agenda.   The idea was originally advanced in 2008 and would involve Premier League teams playing an additional competitive game in a variety of locations across the world including Asia, the Middle East and the United States.

Rich guy backs Bedlington

The latest American billionaire to get involved in English football, the aptly named Bob Rich, is devoting some of his fortune to Northern League Division 1 club Bedlington Terriers.   Interviewed on Radio 5 this evening he explained that genealolgical research had led him to discover family links with the area and his wife bought him the manorial title.   He then learnt about the football club which he has since visited.