Skip to main content

"If you want some accessible but informative insight into football then I suggest you couldn't do better than the Political Economy of Football website, which is not only intelligible but comes with the added bonus of being written by Addicks fan Wyn Grant."
Ben Hayes - Charlton Athletic programme

Marketing

Share/Save

FA pulls out of Ladbrokes deal

The Football Association has pulled out of a sponsorship deal with Ladbrokes Coral worth up to £4m a year, after concern about the gambling industry's influence over the national game.  It is understood that the FA has paid Ladbrokes for the value of one year of the contract and no further penalty for ending it early.

Ladbrokes has similar deals with the Scottish FA and the Football Association of Ireland.

Liverpool launch cut price shirt in China

Liverpool has launched a cut price shirt in China to compete with the widely available counterfeits that sell for just a few dollars.

European clubs are keen to boost their revenue in this fast growing market.  However, the widespread availability of fake shirts and pirated live streams of matches makes it hard for clubs to turn the high level of interest in European football into a reliable income stream.

London Stadium naming rights deal in doubt

The proposed naming rights deal between Vodafone and the London Stadium has yet to be signed, leading to fears that HMRC's raid on the stadium last month has led the telecoms giant to reconsider.  A draft contract of a £20m six year deal has been with the Vodafone board since the start of the month, but has not been signed off.

Innovative marketing

Huddersfield Town have come up with an innovative marketing idea, offering fans a pre-paid funeral package.  It includes a coffin in the club's colours and bearing its crest, or with a home shirt and name on the back. A blue and white floral bouquet is provided with a condolence card from the club.   The club song is played at the funeral.

The rush to China

Barcelona is the latest European football club to invest in China on the back of President Xi Jinping's plans for a football revolution.  They have opened a €4m complex featuring a football school, Barcelona shop and fan zone on the island of Hainan.  They believe that revenues from China will be critical to Barcelona's target of generating €1bn of revenue by 2021, up from €679m in the 2015/16 season.

One off sponsorship deal upsets Sutton fans

A one off sponsorship deal between FA Cup giant killers Sutton United and Sun Bet for their match against Arsenal has upset some Sutton United fans.  The name of their regular sponsor, Greengo Waste, could still be seen in small lettering on the back of the shirts, but the front had a prominent sticker for Sun Bet.

Spurs and Chelsea have different stadium naming strategies

Tottenham Hotspur are planning to drop the name White Hart Lane while Chelsea hope to retain the name Stamford Bridge in some form as the London rivals seek to secure naming rights for their new stadiums.

'A merchandising company that happens to play football'

As Manchester United report a good set of quarterly results, it is worth recalling the description of them in the Lex column of the Financial Times last month: 'a merchandising company that happens to play football.'

Big success for Brand Beckham

David and Victoria Beckham received more than £15m in dividends last year after profits at their business empire rose by 400 per cent.   The couple have cashed in £28.1m in dividends in the last three years.

Beckham Brand Holdings recorded a pre-tax profit of £39.5m on revenue of £47.1m in the year to 31 December.   This was up from a profit of £9.9m on £51.5m of revenue in 2014.   The company could be worth £316m with the Beckhams' share worth about £208m.

New hope for Everton

If you look at today's Premier League table there are the top six clubs (three from London, two from Manchester, one from Merseyside) and then nine points behind the last of the top six can be found Everton.  Given their history, Everton fans feel that they also qualify as a top club.

Farhad Moshiri has a 49.9 per cent stake in the club and he has made them a £80m interest free loan. He has vowed to return them to the elite of English football.