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Wolves sponsorship deal criticised

A sponsorship deal concluded by Wolverhampton Wanderers with US-based pay day lender Money Shop has attracted widespread criticism.  It featured on the West Midlands edition of Sunday Politics with one panelist describing Money Shop as akin to 'modern day loan sharks.'

United launch co-branded tractor

The range of geographical and sector specific sponsorships collected by Manchester United is always impressive, but I never expected them to have a co-branded tractor.   However, that is what they have launched with Japanese firm Yanmar with whom they already have a sponsorship relationship.

From Yanmar's point of view it is a way of increasing awareness of the firm outside Japan by associating themselves with a global brand.

Liverpool to build brand in Far East

Liverpool are looking to the expanding Far East market in the hope of attracting a £90m naming rights deal for the new stand at Anfield which is due to open next season.  The club is looking for a ten year deal worth £7m to £9m a season and is understood to have met with three potential buyers.

Liverpool are interested in a strategic partnership, particularly in the retail sector in the Far East, that would allow them to build their brand in that region of the world.

United strike deal with film company

Manchester United have struck the first deal between a football club and a film company.   Major films from 20th Century Fox will be advertised in Premier League matches and in post-match interview backdrops.

Premier League games are broadcast to 730 million homes each week with Manchester United accounting for more than half of the league's global TV audience.   During the 2013-14 season the club's biggest match was watched by 82 million people, and it has estimated that its global audience for the season was 3 billion.

Crystal Palace focus on US

After receiving investment from the United States, Crystal Palace intend to focus on the development of their fanbase and their commercial strategy there.   The club is currently the subject of a 'fly on the wall' documentary being shown on American television.

Sponsors tell United to be less boring

In a rather unusual intervention the chief executive officer of major Manchester United sponsors adidas has said that he wants to see the team playing more attractive football.   The kit sponsor signed a record £750m ten year deal with the club last year.

Jimmy Hill and shirt sponsorship

Today shirt sponsorship is an accepted part of football.   Even the smallest non-league teams have their shirts sponsored by, say, a local pub or scaffolding company.   However, it was not always the case and it was Jimmy Hill who made the breakthrough.

He brought in shirt sponsorship at Coventry City, threatening to rename them Coventry Talbot unless allowed to place logos and names on the club shirt.   Television refused to show them, so Coventry wore a different strip when the cameras were in town.

Barca want to be first €1bn club

Barcelona have a six year plan to become the first club with €1bn in revenues.  Current revenues are €600m and it is felt necessary to lift them to counter the growing financial clout of the Premier League.

Scarves as symbols of protest

Paul Breen discusses how scarves have been adopted as symbols of protest by football fans.   This was started with the green and gold protest at Manchester United.   It didn't dislodge the Glazers, but it did give a boost to the supporters' trust.    The tactic was also adopted by Arsenal fans over the issue of high ticket prices.

Half-and-half shirts

Half-and-half shirts (or scarves) made up of the kit of two opposing teams are a curious football phenomenon.   Some of them are evidently run up at home, but commentators see them as representative of broader unhealthy trends in the game.