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United show their marketing savvy

The significance of Manchester United's £10m a year training kit deal with DHL is undelined by the fact that it represents half the value of the club's sponsorship contract with insurance company Aon.  The DHL deal is worth more to United than the shirt sponsorship deal the club signed a decade ago with Vodafone.


The four year deal is a pioneering form of sponsorship for an English football club.  It is borrowed from the US where players wear sponsor-branded training apparel to maximise commercial opportunities for their teams.

Formal offer for Coventry City FC?

According to ITV Central regional news last night, a formal offer has now been made for Coventry City FC.  The amount was not specified, but it was implied that it might be in the region of the £1 already offered informally.   It has to be borne in mind that any new owner would inherit a substantial debt and would also need to find funding to try and acquire a share in the Ricoh stadium.

'Morons' hit back

Leeds United Supporters' Trust has described as 'unacceptable' comments by club chairman Ken Bates describing a section of the club's supporters as 'morons' in his programme notes after they had called for more investment in the playing budget.

United get training kit deal

Manchester United are to become the first club to have a sponsor just for their training kit.  This week they will announce a £4m a season agreement wuth logistics company DHL.   This means that in effect the space on Wayne Rooney's training bib is more valauable than that on the first team shirts of twelve top flight rivals.

Lim uncertain about United investment

Singapore billionaire Peter Lim who tried to buy Liverpool FC last year has been approached to act as a cornerstone investor in a $1bn public offering by Manchester United, but has expressed doubts aboyt the valuation.   He has commercial links with United through an interest in a chain of themed restuarants and bars in Asia that are based on the club.

Sky Blues takeover bid hits choppy water

A takeover bid for Coventry City FC has degenerated into a war of words between the parties involved. A bid by former vice-chairman Garry Hoffman to buy the club has stalled.

Werner discusses Liverpool plans

In an interesting interview with a Wall Street Journal blog Tom Werner discusses the future of Liverpool and some of the distinctive features of English football he has had to adjust to.   The importance of the Asian market is emphasised.   In the context of selling the naming rights of the stadium, he reveals that discussions will be held in Shanghai next week with a number of international corporations.

Glazers file for Singapore listing

Manchester United have filed a listing application at the Singapore stock exchange.   They are expected to offer 30 per cent of the company for sale and hope to raise £600m.   The listing is expected to take four to twelve weeks to complete.


Although some of the proceeds would be used to pay down the club's £515m debt, it may also lead to additonal money being made available in the January transfer window.    The club will not, however, compromise a pay structure that ensures that wages account for less than 50 per cent of turnover.

Serious financial problems at Everton

The seriousness of Everton FC's financial problems have been revealed in the transcript of a meeting between chairman Bill Kenwright and the supporters' coalition Blue Union.   The publication of the transcript has been a serious embarrasment and the possibility of legal action against Blue Union is being considered.

Serious financial problems at Everton

The seriousness of Everton's financial problems have been revealed in the transcript of a meeting between chairman Bill Kenwright and the supporters' coalition Blue Union.   The publication of the transcript has been a serious embarrasment and the possibility of legal action against Blue Union is being considered.