Unusual kit sponsorship deal

Kettering Town are in a financially precarious position and Betfair have come up with an unusual sponsorship deal to help them out.   They are sponsoring this Saturday’s match against Stockport County, but players must take to the field in complete 1970s replica kit, including vintage-style shirts and the ‘short shorts’ which were typical of the era.


The sponsorship commemorates the fact that the Poppies were the first English side to have a sponsor’s name on their shirts.

Kettering Town are in a financially precarious position and Betfair have come up with an unusual sponsorship deal to help them out.   They are sponsoring this Saturday’s match against Stockport County, but players must take to the field in complete 1970s replica kit, including vintage-style shirts and the ‘short shorts’ which were typical of the era.


The sponsorship commemorates the fact that the Poppies were the first English side to have a sponsor’s name on their shirts.