Manchester United’s 17th successive summer pre-season tour, this year in the United States, has been meticulously planned both in footballing terms, to keep the demands on players within bounds, and also to boost sponsors. The club is working tirelessly to deliver for their sponsors with the entertaining of every VIP guest a personalised experience.
Manchester United’s 17th successive summer pre-season tour, this year in the United States, has been meticulously planned both in footballing terms, to keep the demands on players within bounds, and also to boost sponsors. The club is working tirelessly to deliver for their sponsors with the entertaining of every VIP guest a personalised experience.
Aon, which is sponsoring the tour, estimates that traffic on the company’s website increases by a third when United are in town. It is hosting a series of United-related engagements involving hundreds of its most important clients.
However, with United’s £750m ten-year deal with Adidas not taking effect until August 1st, all the promotional work surrounding the new kit launch will take place in Manchester. This reduces the volume of commercial engagements van Gaal and his players might otherwise have faced.
United’s four matches in the United States will net comfortably in excess of £5m. However, fans have lost out to some extent. Their friendly against San Jose Earthquakes was moved at a late stage from the 63,000 capacity Berkeley Memorial Stadium to the more modest 18,000 seat Avaya stadium near San Jose to cut down on travelling time. This means 45,000 fans missing out on the game.