Spending by Premiership clubs on new players in the January transfer window has hit a fresh all-time high of £160m according to Deloitte’s sports business group. The amount may still go up because the transfer window was extended because of the bad weather so that deals in progress could be completed, but the total is already well above last year’s £150m. Spending between Premiership teams made up around £105m of the £160m. Manchester City and Spurs have been the two biggest spenders.
Spending by Premiership clubs on new players in the January transfer window has hit a fresh all-time high of £160m according to Deloitte’s sports business group. The amount may still go up because the transfer window was extended because of the bad weather so that deals in progress could be completed, but the total is already well above last year’s £150m. Spending between Premiership teams made up around £105m of the £160m. Manchester City and Spurs have been the two biggest spenders. Deloittes said Manchester City have spent more than £50m during the transfer window and Tottenham around £45m. Total spending by Premiership teams in the January window again far exceeded that in other European leagues. Peter Rawnsley, director in the sports business group at Deloitte, commented. ‘With the majority of their revenue streams already secured for the current season, whilst [Premier League] clubs are not recession-proof, they are relatively recession-resistant. Looking ahead, while the clubs will not be complacent, the latest transfer activity re-emphasises the financial strength and global appeal of the Premier League competition.’
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The January transfer window was marked by the increased use of bespoke loan facilities and debt trades to make deals happen. Spurs have struck lucky and have been the primary beneficiaries of ‘debt forgiveness’ meaning that their spending is closer to £20m than the reported figure of £49m. In Robbie Keane’s case Liverpool still owed Tottenham around £11m of the initial £19m fee they agreed last summer, meaning his £12m move to White Hart Lane was completed with less than £1m in cash travelling in the other direction. Defoe’s return did have a net cost to Spurs who notionally paid £15.75m for a player they sold for £9.2m last January, but with Portsmouth still owing outstanding fees for Defoe, Younes Kaboul and Pedro Mendes, only £6m in cash changed hands.
While Spurs have benefited from specific circumstances, the now-commonplace payment of transfer fees in instalments has seen an increase in the use of football-specific facilities to keep the transfer market moving. These niche products have boomed in the last year, driven by changes in the way that transfer deals are done and the pressure on cash flows. Where once deals were done on fairly straightforward cash terms, the size of modern transfer fees – there were six worth more than £10m in January alone – have left even the largest clubs having to pay in tranches. With selling clubs keen to get their hands on all the money up front, a small number of banks, specialist football finance houses and at least one player agency have developed bespoke loan products for football. Banks are increasingly being asked to provide facilities that allow the selling club to receive the full transfer fee up front, with the debt effectively being repaid by the buying club.