Sky has bought the rights to show Premier League highlights on mobile devices, as it seeks to attract viewers beyond the TV set. It will share the rights with The Times and The Sun both owned by Sky’s major shareholder Rupert Murdoch through News Corp. The two papers have 626,000 digital subscribers, compared with millions of sports customers at Sky.
Sky has bought the rights to show Premier League highlights on mobile devices, as it seeks to attract viewers beyond the TV set. It will share the rights with The Times and The Sun both owned by Sky’s major shareholder Rupert Murdoch through News Corp. The two papers have 626,000 digital subscribers, compared with millions of sports customers at Sky.
The three year deal will start in late 2016. It is for near-live highlights, including clips during matches and three-minute match summaries. Games kicking off at 3 p.m. on Saturdays are subject to some restrictions. It is thought that the rights cost about £10m the last time they were auctioned.