Players wear false beards in sponsorship deal
Submitted by WG on Thu, 02/08/2012 - 12:46
Kendal Town football club have signed an unusual sponsorship deal that requires players to wear crocheted black beards with sideburns and red beanie hats in pre-match warm-ups. Local firm Rosetta makes off-the-wall giftwear. The beards are a big seller in the US and it is hoped that this success will be replicated in the UK.
The beards come in a variety of colours, including grey.
