Players wear false beards in sponsorship deal
Kendal Town football club have signed an unusual sponsorship deal that requires players to wear crocheted black beards with sideburns and red beanie hats in pre-match warm-ups. Local firm Rosetta makes off-the-wall giftwear. The beards are a big seller in the US and it is hoped that this success will be replicated in the UK.
The beards come in a variety of colours, including grey.