Skip to main content

"If you want some accessible but informative insight into football then I suggest you couldn't do better than the Political Economy of Football website, which is not only intelligible but comes with the added bonus of being written by Addicks fan Wyn Grant."
Ben Hayes - Charlton Athletic programme

Npower is new Football League sponsor

Share/Save

Npower is to be the new sponsor of the Football League when Coca-Cola's contract finishes at the end of the season.   The deal is worth £21m over three years.   Apparently the Football League turned down a better offer from a gambling company as they thought it would not be appropriate.  Gambling is, however, a legal activity and engaged in by many football fans.  But perhaps the energy company's name fits, suggesting power but of an uncertain quantity which perhaps is typical of players at that level.