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Novel approach to shirt sponsorship

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Submitted by WG on Fri, 09/07/2010 - 10:10

Tottenham Hotspur are taking a novel approach to shirt sponsorship for the coming season.  They have landed a £20m deal with software infrastructure company Autonomy for their league matches.   They are seeking a separate sponsor for cup matches and are already in discussion with a number of brands.   Spurs are, of course, in the Champions League and have a good chance of progressing again in cup competitions, so it could be a good bet for a sponsor.   It might not work as an approach for clubs that are not top ranked.

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Tottenham Hotspur plc