New shirt deal for United
The ability of Manchester United to attract increasingly lucrative sponsorship deals is demonstrated by their new shirt sponsorship deal with Chevrolet. Their current deal with US insurer Aon, admittedly over a four year period, is worth £80m. The new deal which will start from the 2014-15 season is reported to be worth $600m over seven years. They are the club's fifth shirt sponsor.
Chevy is not particularly interested in the British market where it has an only one per cent share. The real prize is United's fans in Asia. The company sponsored the Chevrolet China Cup last week as part of the club's pre-season tour.
In May GM signed a five year partnership with Manchester United that made it the football club's official car sponsor. The company announced a similar partnership with Liverpool last week.