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Juventus need to globalise


Juventus made an operating profit of €4.1m on revenues of €397.9m in the financial year.   This is a respectable outcome, and a small improvement on the preceding year, but concerns remain.

The club remains highly reliant on television money.  Its commercial revenue amounted to €73.5m in a year compared with €278.1m at Bayern Munich.

The club finds it difficult to shift its merchadise and it is argued that it needs to globalise its brand. However, this is easier said than done.   Other clubs are much further down that road.

Moreover, Serie A lacks the glamour of the Premier League and La Liga.  Even the Bundesliga is pulling ahead, with Serie A's reputation tarnished by a number of scandals over the years.