Today shirt sponsorship is an accepted part of football. Even the smallest non-league teams have their shirts sponsored by, say, a local pub or scaffolding company. However, it was not always the case and it was Jimmy Hill who made the breakthrough.
He brought in shirt sponsorship at Coventry City, threatening to rename them Coventry Talbot unless allowed to place logos and names on the club shirt. Television refused to show them, so Coventry wore a different strip when the cameras were in town.
Today shirt sponsorship is an accepted part of football. Even the smallest non-league teams have their shirts sponsored by, say, a local pub or scaffolding company. However, it was not always the case and it was Jimmy Hill who made the breakthrough.
He brought in shirt sponsorship at Coventry City, threatening to rename them Coventry Talbot unless allowed to place logos and names on the club shirt. Television refused to show them, so Coventry wore a different strip when the cameras were in town.