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It's the Vanarama Conference

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The Football Conference have announced Vanarama as title sponsor for the 2014/15 season.  The partnership was launched today in the presence of member clubs and will see the commercial vehicle specialists take the naming rights for all 1,476 games a season across the three divisions in 2014/15.

From the start of the new season the league shall be known as the Vanarama Conference, Vanarama Conference North and Vanarama Conference South replacing Skrill who ended their sponsorship of the league at the end of the 2013/14 season.

A developing business of this kind can use a sponsorship of this kind to raise awareness of its name and the products and services it can offer.   In that way a sponsorship of the top end of the non-league game, which effectively operates as a fifth division, can be very cost effective.