A survey by the Halifax shows that going to football matches remains an expensive pursuit. Based on an adult season ticket for the Premiership, the cost has risen 165 per cent since 2005, close to six times the rise in consumer prices over the same period.
However, the cost has only gone up 12.7 per cent in the past year, compared with a 14.3 per cent rise in the cost of a takeaway and 23.2 per cent for a visit to a theme park which has gone up 79 per cent over the period surveyed.
A survey by the Halifax shows that going to football matches remains an expensive pursuit. Based on an adult season ticket for the Premiership, the cost has risen 165 per cent since 2005, close to six times the rise in consumer prices over the same period.
However, the cost has only gone up 12.7 per cent in the past year, compared with a 14.3 per cent rise in the cost of a takeaway and 23.2 per cent for a visit to a theme park which has gone up 79 per cent over the period surveyed.
Indeed, what the survey shows is that the cost of all leisure activities has gone up over the past year when there has been deflation and by more than the inflation rate over the ten year period. Consumers are still shopping around for their groceries, but it seems that when it comes to treats they are less price sensitive.
Football clubs have not encountered any significant price resistance, although plenty of campaign activity over the cost of away tickets in particular. Once again this demonstrates the difference between ‘voice’ as a political act and ‘exit’ as a consumer’s option in the market place.