After two years as the Zamaretto League, the Southern League has recruited Evo-Stik as its new sponsors. They already sponsor the Northern Premier League where their deal is reportedly worth £150,000 a year. The Southern League will receive an estimated £100,000, a great improvement on the £35,000 a year provided by Zamaretto.
After two years as the Zamaretto League, the Southern League has recruited Evo-Stik as its new sponsors. They already sponsor the Northern Premier League where their deal is reportedly worth £150,000 a year. The Southern League will receive an estimated £100,000, a great improvement on the £35,000 a year provided by Zamaretto.
It is believed by Evo-Stik also approached the Isthmian League about replacing Ryman who have been the sponsors since 1997. However, league chairman Alan Turvey has close links with Ryman owner Theo Paphitis so Evo-Stik’s goal of blanket sponsorship of Steps 3 and 4 of the non-league pyramid is unlikely to be achieved.
The Zamaretto sponsorship seems to be a curious case of a company not taking advantage of any commercial opportunities. Admittedly the deal was done in some haste after the sudden withdrawal of British Gas Business in 2009. But Oxford City secretary John Shephard told the Non-League Paper, ‘Zamaretto didn’t do themselves any favours. We never saw anybody and they didn’t promote the product.’