The cost of watching a game
Tickets to watch a game of football in the Premier League have risen by an average of 11 per cent over the past year, far outstripping inflation and wage growth, according to a review of leisure spending by the Halifax. One note of caution is that these figures presumably relate to single match tickets rather than season tickets.
The rise in price of the average Premier League ticket is 10 times the growth in pay which rose just 1.1 per cent in the year to February. It is also more than three times annual inflation, which was 3.5 per cent in March.
Over the past ten years, ticket prices have soared by 184 per cent from an average price of £17.22 - worth £22.21 today - to £48.90. However, there is little sign of price resistance. The average attendance at Premiership games has fallen slightly from 35,283 to 34,486 during the present season. However, the ground capacities of the three promoted clubs are smaller than those of the relegated clubs.
Of course, higher prices could stop less well off fans going to games. However, some fans are prepared to pay a large part of their disposable income to continue supporting their club. It's an important part of their identity and one they won't readily sacrifice.