Bradford City expect to make £1m through television and gate receipts out of their trip to Wembley for the Capital One cup final. Winning would add £100,000 in prize money. The club had expected to overspend on wages by £600,000 this year, but they have already cleared at least £1.3m from their quarter and semi-finals. The players will receive £250,000 of the Wembley receipts in bonuses.
Bradford City expect to make £1m through television and gate receipts out of their trip to Wembley for the Capital One cup final. Winning would add £100,000 in prize money. The club had expected to overspend on wages by £600,000 this year, but they have already cleared at least £1.3m from their quarter and semi-finals. The players will receive £250,000 of the Wembley receipts in bonuses.
Whether the absence of a top six club from the final is such good news for the sponsors is a moot point. Credit card company Capital One paid £20m over three years to boost its brand awareness. It is not well known outside the United States. The match will still be shown in more than 100 countries, but the absence of clubs with a global profile may dent its appeal.
Football League executives claim that the sponsor does not care who is in the final. However, Nigel Currie, director of sports marketing company Brand Rapport, told The Times, ‘Particularly in the first year any new sponsor wants a real crackerjack of a final. It’s good for fans of giant killers, but not so big overseas.’