Cardiff City fans have won their battle to revert to their traditional blue colours, owner Vincent Tan having finally seen sense. He re-branded the club in red kit because he thought that it would increase the club’s appeal in global markets.
Making Cardiff City a global brand was always going to be a big ask. Playing them in a red kit was never going to make that much difference. It was a bad marketing ploy which damaged the relationship with fans. The Bluebirds were rewarded for the change with their second highest attendance of the season yesterday.
Cardiff City fans have won their battle to revert to their traditional blue colours, owner Vincent Tan having finally seen sense. He re-branded the club in red kit because he thought that it would increase the club’s appeal in global markets.
Making Cardiff City a global brand was always going to be a big ask. Playing them in a red kit was never going to make that much difference. It was a bad marketing ploy which damaged the relationship with fans. The Bluebirds were rewarded for the change with their second highest attendance of the season yesterday.
Owner Vincent Tan said that spending time with his family over the festive period had a profound effect on him. His mother, who is a devout Buddhist, spoke to him about the importance of unity, togetherness and happiness.
Congratulations to Cardiff fans on the success of their hard fought campaign.