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Beckham's celebrity appeal

Submitted by WG on Fri, 17/05/2013 - 08:44

Whether David Beckham was a good or a great footballer has been debated on Radio 5 this morning, but he was certainly the greatest footballing celebrity of his generation. Having played at two of the greatest clubs in the world, Manchester United and Real Madrid, he then went to the ultimate celebrity destination, Los Angeles, and topped it off with a stay in the home of cosmopolitan chic, Paris.

United have the structures in place

Submitted by WG on Fri, 10/05/2013 - 13:55

Many United fans seem underwhelmed by the appointment of David Moyes as new Manchester United manager. The fact that he was the choice of Sir Alex Ferguson does not reassure some of them. They think that Sir Alex wanted someone in his own mould, not least a fellow Glaswegian.

Big kit deal for Arsenal

Submitted by WG on Thu, 09/05/2013 - 06:44

Arsenal are set to sign the biggest kit deal in English football with Puma as they bring to an end their 20-year association with Nike at the end of next season. A number of improved commercial deals for Arsenal are in the offing.

The five-year deal with the German sportswear manufacturer is reported to be worth as much as £170m - more than £30m a year That's even more than sponsors Emirates pay to have their logo on the Arsenal shirts, and will give Arsene Wenger, or his successor, extra financial clout in the transfer market.

Cheap shirts deal for Pompey fans

Submitted by WG on Tue, 30/04/2013 - 12:18

Portsmouth fans and staff have signed a £10,000 deal with new replica kit partner Sondico. The cheque – which will be used to purchase 10 community shares – was the first instalment of revenue from the ‘In Pompey We Trust’ commemorative t-shirt campaign which has gone down well with fans.

Why United stay on top

Submitted by WG on Wed, 24/04/2013 - 09:31

Sir Alex Ferguson believes that you should not retire but stay active and engaged.  He is living testimony to the wisdom of such a course.   He is already planning to strengthen his squad over the summer and United chief executive David Gill has pledged that the money will be available.

Boosting football in India

Submitted by WG on Thu, 11/04/2013 - 10:54

The example of the Premier League casts a long shadow.  Much criticised domestically, it is seen as a business model to emulate across the world.

Biggest global brands avoid naming rights deals

Submitted by WG on Thu, 11/04/2013 - 08:58

A number of clubs are in the market for naming rights deals, not least West Ham in relation to the Olympic Stadium. Football takes just under a quarter of a global market worth $750m a year, according to data from Sponsorship Today. Multi-purpose venues, which would include the Olympic Stadium, account for 29 per cent.

Old Trafford naming rights not for sale

Submitted by WG on Mon, 08/04/2013 - 08:03

Manchester United has emphasised that the naming rights for Old Trafford are not for sale in the wake of a £15m eight year deal with AON to name the Carrington Training Ground after the club's current kit sponsor.  A more sceptical note is struck by the BBC's sports editor and some of the comments are interesting.

Chelsea aims to be global brand

Submitted by WG on Sat, 06/04/2013 - 11:09

An in depth look at Chelsea's finances ahead of the onset of financial fair play regulations argues as its central theme that becoming a global brand is the strategy it is following to move away from being a benefactor club.

Of course, some clubs are there already, not least Manchester United and Real Madrid.   Others such as Manchester City are playing catch up.  The real key is the East Asian market and in particular that of China.

Moving beyond the burger

Submitted by WG on Thu, 04/04/2013 - 12:08

Catering in UK football stadiums faces a shake up after US stadium catering provider Centerplate acquired loss-making British company, the Lindley Group. They have catering contracts at Celtic Park and White Hart Lane among other locations.

The new owners are seeking to move catering at grounds beyond the traditional cup of Bovril (not that many people drink that any more), the lukewarm pie or the burger of dubious provenance. Indeed, some fans have been saying 'Neigh' to them following the horse meat scandal.