Skip to main content

"If you want some accessible but informative insight into football then I suggest you couldn't do better than the Political Economy of Football website, which is not only intelligible but comes with the added bonus of being written by Addicks fan Wyn Grant."
Ben Hayes - Charlton Athletic programme

Marketing

Share/Save

New kit deal boosts Liverpool

Submitted by WG on Fri, 20/01/2012 - 08:33

Liverpool have been boosted by their £150m six year kit deal with American company Warrior.   Current manufacturers Adidas had claimed that the club was asking too much and had priced themselevs out of the market.


This is the first season since 1999/2000 that Liverpool have not competed in Europe but managing director Ian Ayre believes that the club's global appeal gives them the financial muscle to absorb revenue lost from missing out on European football.

Branson dons the shirt

Submitted by WG on Tue, 10/01/2012 - 11:54

The iconic appeal of a top club's shirt was evident when Sir Richard Branson donned one in Newcastle yesterday for the launch of the rebranding of Northern Rock as Virgin Money.  For it quickly became apparent that Branson, who said that he now supports Newcastle United, has limited knowledge of football.   He referred to the club's 'three love' win against Manchester United and his ball control skills in a photo stunt appeared clumsy, leading bystanders to express the hope that he handled the business better than the ball.

Marketing Barcelona

Submitted by WG on Sat, 17/12/2011 - 08:08

The former vice-president and general manager of Barcelona, Ferran Soriano, has written a book entitled Goal the title of which is clearly designed to appeal to football fans, but the sub-title reveals its real intended market Management Ideas from the World of Football.    Moreover, the book is published by Palgrave-Macmillan, the publishing house I primarily use, but we took The Transformation of European Football to Manchester University Press who are building up a list in the area.

Will Bribery Act hit clubs?

Submitted by WG on Wed, 30/11/2011 - 09:19

The Bribery Act came into force in July and some clubs are worried about its possible impact on them.  This is not a reference to payments or hospitality to the officials or even the players of the opposing team, which have not been unknown in countries such as Italy, but to the implications of the legislation for corporate hospitality at games.   In these difficult times clubs do not want any threats to an important income stream that helps to keep them afloat.

Bend it like Beckham

Submitted by WG on Wed, 23/11/2011 - 08:15

Perhaps in the past I have been too sceptical about the progress likely to be made by Major League Soccer (MLS) in the United States.   Having lived and worked there, I was well aware how entrenched the major sports were.

The transformation of European football?

Submitted by WG on Tue, 15/11/2011 - 09:07

The book I have edited with Borja Garcia from Spain and Arne Niemann from Germany on the transformation of European football has now been published by Manchester University Press.   A 20 per cent discount is available to our readers who contact us through our e-mail address.

Becks considers his options

Submitted by WG on Sat, 05/11/2011 - 08:51

David Beckham helped Los Angeles Galazy to a 2-1 semi-final win against the New York Red Bulls in the Major League Soccer (MLS) play-offs, putting his team in the Western Conference final.   But he is nearing the end of his five-year contract in the States and is considering his options.   He doesn't want to retire and Paris St. Germain as well as unnamed Premiership clubs have come calling.   Then there is the Olympics to look forward to where the British team is likely to made up of Becks and ten others.

Yeovil's big deal

Submitted by WG on Mon, 31/10/2011 - 07:57

Possibly one of the most surprising pieces of news on the sponsorship front recently has been Yeovil Town's £1.25m sponsorship deal.   Admittedly, the American company concerned, sports construction company Blue Sky International, has already concluded a deal with Port Vale.

Something special for female fans

Submitted by WG on Wed, 12/10/2011 - 11:20

Women fans make up 20 per cent of football supporters, but only three to five per cent of club merchandise is aimed at them.   And when it is, it is often something not very sophisticated, such as pink T-shirts with the club logo.

United set on 'monetising' fan base

Submitted by WG on Sun, 02/10/2011 - 11:54

'Monetising' is very much a buzz word these days.   In the next phase of their commercial strategy, Manchester United are determined to monetise their fan base 'and put that into a moneymaking machine' in the words of their commercial director, Richard Arnold talking to the Financial Times.