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Manchester United commercial director Andy Anson is engaged in a search for a shirt sponsor, under orders from the Glazers to generate more revenue than from the £9m a year deal with Vodafone that ends with the season. He is under pressure to secure a similar deal to that enjoyed by Real Madrid who have landed a £16m contract with the Taiwanese mobile company BenQ mobile. The football club has contacted executives at O2, the mobile phone group being acquired by Spain's Telefonica but apparently got the cold shoulder. Other companies said to have been approached include Googe, Yahoo, IBM, Sony, LG, Coca-Cola and Levi Strauss. It doesn't look as if it's going to be easy to find a suitably lucrative sponsorship deal that will help to make Mr Glazer's debt repayments. United is unlikely to get as good a deal as the £50m five-year sponsorship that Chelsea have with South Korean electronics giant Samsung. That of itself says something about the way in which the financial pecking order in English football is changing.
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