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With promotion to the Premiership looking increasingly likely, the Canaries are making sure that their financial house is in order. The calculated gamble of spending £1 million on three extra strikers, notably Darren Huckerby, last December seems to have paid off. The club announced a preliminary pre-tax loss of £4.6m for the year ended 31 May 2003. However, £6m was brought into the club by the sale of land adjacent to Carrow Road. Chief executive Neil Doncaster commented, 'The sale of the land is crucial to the club's finances over the next two years as the club continues to battle with ongoing losses.' A share offer in January provided another £1.5m with £500,000 coming from directors Delia Smith and Michael Wynn-Jones. Norwich have agreed a sponsorship deal for the new 8,182 seater stand at Carrow Road with Norfolk publishing and property firm Jarrold. As a First Division club Norwich receives £700,000 in sponsorship and broadcasting income but its 'starter' fee in the Premiership will be at least £9.4m, plus additional payments depending on the place achieved.
Norwich's No.1 fan. Delia Smith celebrates another million sales of her 'Learn To Cook' book series.
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