Football Marketing and Merchandising
Henry A Damaged Brand - 21/11/2009
Thierry Henry could pay a heavy price for his hand ball that gave France victory over Ireland...
Premiership Gets Sponsorship Boost - 25/10/2009
The Premiership has secured a three year sponsorship renewal from Barclays worth £82.25m...
Extending the Premiership Model to Other Sports - 11/10/2009
The Premiership model is a highly successful one, but can it be readily extended to other sports?
Dramatic Drop In Draws In Premiership - 02/10/2009
Leading bookmakers are facing the prospect of profit warnings in the next few weeks following heavy losses on football since the start of a Premiership season that until yesterday had seen just four draws...
Bwin Extend Real Madrid Sponsorship - 29/09/2009
Having gone on a £200m spending spree this summer, news that Real's shirt sponsorship deal with Austrian online betting group Bwin has been extended by three years...
Making Football Affordable - 30/08/2009
In a letter to the Financial Times Alan Evans has some interesting statistics on the increasing cost of watching football...
Price Takers Rather Than Price Makers - 24/08/2009
Football clubs are becoming price takers rather than price makers when it comes to shirt sponsorship deals...
Sports Goods Industry Lines Up for World Cup - 15/08/2009
The sports goods industry is hope that next year's World Cup will help it to revive its flagging fortunes...
Drinks Sponsors May Be Banned - 11/08/2009
Firms that make and sell alcoholic drinks are important sponsors of football clubs given that they give access to young males who are likely to buy their products...
Ashley Faces Deal Probe - 11/08/2009
Newcastle owner Mike Ashley is having difficulty selling the club and now he faces a probe into his Sports Direct chain...
Premier League and NBA Discuss Tie-up - 08/06/2009
The Premiership and the National Basketball Association (NBA) in the US are exploring a marketing and commercial tie-up that would draw on the strengths of the world's two most popular sports leagues...
United Secure Big Shirt Deal - 06/06/2009
Manchester United have once again demonstrated their financial pulling power by securing the biggest shirt deal in football history...
Buyer's Market For Shirt Sponsorship - 18/05/2009
Premiership clubs are facing a buyer's market for team shirt sponsorships...
Cost of Being a Fan Goes Up - 29/04/2009
At least six Football League clubs have begun negotiating with a City-based investment fund in the hope of borrowing money for the close season...
Taxman Goes After Image Rights - 05/04/2009
HM Revenue and Customs are launching a clampdwn on the way top footballers are paid. They have begun a fresh wave of investigations into so-called 'image rights' payments by Premiership clubs to their players...
Where The Recession Hits Football - 10/03/2009
In many respects, football has rode out the recession reasonably well so far. The latest Sky television deal has maintained its value, even if ITV and Setanta want to cut back their payments to the FA...
£100,000 Lifetime Tab For Being A Fan - 27/12/2008
Dedicated football fans will spend £100,000 in a lifetime supporting a club according to research by Virgin Money...
Shirt Sponsors Are Harder To Find - 21/09/2008
The turmoil at Manchester United's sponsors, AIG, has focused attention on football shirt sponsors. Football shirt sponsorship has enjoyed steady growth in recent years. According to sports marketing consultant Sports Markt, total revenues last year were...
Plan for All-Ireland Football League - 19/07/2008
A plan for an All-Ireland Premier League, with prize money of nearly €4m a year, has been drawn up by Fintan Drury of Platimum One, a sports marketing group...
Fans Get Shirt Refund - 13/01/2008
A class-action style competition claim over replica football shirts has been settled for less than a top player's weekly wages, damping expectations that the case would lead to a flood of similar actions...
Maximising Stadium Revenue - 06/01/2008
One of the biggest financial challenges for a football club is that they have an expensive fixed asset in the form of their stadium which is used only once or twice a fortnight. Modern stadium designs have tried to get round this problem by...
English Clubs Failing to Tap Indian Market - 13/12/2007
English clubs should try and be more involved with the Indian market, writes our correspondent in India...
England's Success Has Big Commercial Implications - 19/11/2007
England's ability to secure a draw with Croatia on Wednesday and qualify for the European Championships has big commercial implications...
Top Clubs Cream Off Best Sponsorships - 18/11/2007
The gap between the rich and poor of English football continues to widen as the top clubs attract the largest sponsorship contracts...
Becks Looks For New Sponsorship Deal - 18/11/2007
David Beckham is looking for two new big sponsorships as the England footballer's earnings from endorsements tumbled by 28 per cent to £11.1m last year...
The Price Of An England Shirt - 29/10/2007
Nike's £285m bid for Umbro, a 61 per cent premium to last week's share price, shows how much value the largest sportswear company in the world attaches to the white England shirt...
Football Shirts Attract Nike To Umbro - 21/10/2007
England's defeat in Russia gave shareholders in Umbro cause for gloom as the prospect of selling millions of England shirts in the 2008 European tournament slipped away...
Football Sponsorship Grows by 40 per cent in Europe - 21/10/2007
Sponsorship of football continues to grow at an inflation busting rate of 40 per cent according to a new report.Football now accounts for 38 per cent of all sports sponsorship spend in Europe, a figure which is worth €1,872m a year. That is up from €1,115m in 2000 when the survey was last undertaken and suggests that the game is as popular as ever amomg major global corporations. Motorsport takes 32 per cent of all sponsorship on €1,558m with sailing and cycling well behind with €190m and €184m respectively (rugby union gets a 3 per cent share at €161m). The report, Driving Business Through Sport 2007, was published by International Marketing Reports and analysed more than 2,000 of Europe's top sponsorship deals. Report author, Simon Rines, points out that the biggest growth has actually been for the very large deals. 'If you look at the rights fees for the World Cup, the Champions League and big clubs such as Juventus and Real Madrid, this is where the really big percentage increases have come about. Juventus' current €32m deal with New Holland is worth roughly twice its Tamoil contract, signed before the club was relegated.'
The Decline Of The Football Pools - 15/10/2007
'Doing the pools' was once an integral part of working class life in Britain. Each week the 'coupons' would be completed around the country in the hope of winning a jackpot that would transform a family's life...
Bollywood and United Aim To Bring Football to India - 15/10/07
Bollywood has teamed up with Manchester United in an effort to enable football to break through into the lucrative Indian market...
Premiership Wants Clamp Down on Copyright Law - 30/09/2007
The Premiership wants a shake-up of copyright law amid concerns that the government needs to do more to protect the increasingly valuable media rights that football's top flight is attracting...
Becks Faces Mission Impossible - 08/09/2007
Major League Soccer signed David Beckham on a five-year contract worth up to £128m in an attempt to take the sport's popularity in the United States to new levels...
Umbro Hit By Poor Shirt Sales - 08/09/2007
Sportswear brand Umbro has cut sharply its 2008 profit target on fears that retailers such as Mike Ashley's Sports Direct will order fewer England football shirts...
Global Markets Even More Important For English Clubs - 15/07/2007
Foreign markets are becoming even more essential to the economics of English football. It is estimated that Manchester United have 41m supporters in Asia...
Logo Ban Could Hit Shirt Sponsorship - 01/07/2007
Football clubs and gambling companies are predicting a black market in children's replica shirts after the gambling industry reluctantly bowed to government pressure and agreed not to allow their logos on the junior kits of the clubs they sponsor...
British Five-a-Side Football Boom - 04/03/2007
More people may now be playing five-a-side football in Britain than the conventional game...
Fans Ripped Off Buying Shirts Could Get Money Back - 11/02/2007
An attempt to win compensation for football fans who bought England and Manchester United fans at inflated prices is being made by consumer organisation Which?..
Will States Move Revive A Fading Brand? - 15/01/2007
Will David Beckham's move to Los Angeles Galaxy revive a brand that has shown signs of fading?...
Gambling Crackdown Could Hit Sponsored Shirts - 10/12/2006
Four Premiership clubs could have their shirt sponsorship deals threatened after the Gambling Commission announced an investigation into whether links with online gaming companies encouraged children to gamble...
German Fans Willing To Pay €3.7 For Internet Football Match Highlights - 01/12/2006
A survey published by the International Journal of Sports Marketing & Sponsorship shows that football fans are willing to pay an average €3.73 for highlight reports and matches via the internet...
Beckham Sees Fall In Sponsorship Income - 15/11/2006
David Beckham's income from individual merchandising activities declined by 10 per cent last year...
Sponsor Blows Hit Conference - 22/10/2006
The Conference has been dealt a major blow with the news that Nationwide are to quit as sponsors at the end of the season...
Barclays Renew Premiership Deal - 01/10/2006
Barclays have renewed their sponsorship of the Premiership, paying a total of £65.8m for the title rights for the three years up to and including the 2009-10 season...
How Can Spare Tickets Be Sold Fairly? - 17/09/2006
The new online ticket exchange service, Viagogo, that has struck deals with Chelsea and Manchester United, has again come under fire from fans who claim that it is a rip off...
Will Season Ticket Exchange Plans Hit Touts? - 20/08/2006
Chelsea and Manchester United have claimed that a new season ticket exchange scheme will hit ticket touts, but fans are more sceptical...
Becks Brand Will Survive - 05/07/2006
David Beckham's company Footwork Productions earned £10.5m after tax during 2004, the last year for which accounts are available...
World Cup Beer Sales At Record Level - 25/06/2006
Ale sales have soared to record levels with a 50 per cent increase during June according to figures from Carlsberg...
World Cup Boost For Retailers - 29/05/2006
World Cup related purchases are expected to boost total UK consumer spending by an extra 50 per cent to £3 billion during the month of the tournament...
200,000 Fans May Not Renew Season Tickets - 25/05/2006
A survey by Virgin Money of 690,000 season ticket holders claims that 200,000 of them will not renew their season tickets this summer...
Big Shirt Deal For Spurs - 21/05/2006
Spurs have entered the big league of football shirt sponsorship deals with a four year contract worth at least £34m with Mansion...
Shirt Sponsorship Earnings Soar - 07/05/2006
By June 3rd League 2 club Wrexham will have been in administration for 18 months, the maximum allowed under Football League rules...
Manchester United Get Biggest Ever Shirt Deal - 09/04/2006
Manchester United have got the biggest shirt sponsorship deal ever concluded in English football with a four-year £56.5m contract with American International Group...
Becks Tops The Profit League - 09/04/2006
David Beckham's company Footwork Productions has one of the highest profit margins of any British firm...
FA In Sponsor Search - 04/12/2005
The Football Association has begun a search for a new commercial partner after Nationwide, the building society that has been its sponsor for six years, said it would end its contract after next year's World Cup...
Fergie Is Too Famous For His Shirt - 9/10/2005
Sir Alex Ferguson has claimed that his human rights are being abused after he was denied the right to stop people from selling posters bearing his name. The United manager had sought to gain exclusive rights to the use of his own name on...
Are Crisps / Chips A New Way For Clubs To Make Money? - 22/04/2005
They're called crisps in the UK and chips elsewhere in the world, but the often highly salted snack products are popular with consumers, including football fans...
Chinese Market Does Not Bring Quick Cash Rewards - 27/02/2005
There's plenty of interest in football in China, but it's not generating much cash flow for leading clubs. It is estimated that Real Madrid derives just four to five per cent of its revenue from Asia...
Second Sponsor For Championship - 13/02/2005
Wickes, the DIY chain, has signed a three-year deal to be a second tier sponsor of the Championship. Coca-Cola is paying £5m a year to be title sponsor of the whole Football League...
Umbro Hit By Early End To Chelsea Deal - 23/01/2005
Football kit manufacturer Umbro saw its shares fall by nearly 6 per cent on 20 January after it announced the early end of its sponsorship agreement with Chelsea...
Value of Shirt Sponsorship Falls - 05/12/2004
The value of the shirt sponsorship market in the Barclays Premiership has fallen this year despite the increased exposure of England's top clubs through more live televised games...
Premiership Has Most Expensive Tickets - 26/08/2004
English football supporters are paying four times as much as their counterparts in Europe's other top leagues to watch matches...
Are You Serious? - 10/08/2004
Marketing hype is one of the bugbears of modern life. One of my credit card companies recently sent me a letter saying they were cutting back their cashback from 1.0% to 0.5% as part of their effort to 'improve our service to you'. And, of course, you can't keep it out of football...
Kit Pricing Probe Ends in Fines - 03/08/2003
Arsenal and Spurs Win Kit Trading Cases - 31/01/2003
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